Tracking the 2016 Presidential Money Race

October 28, 2016
By Bill AllisonBill Allison, Mira RojanasakulMira Rojanasakul, Brittany HarrisBrittany Harris and Cedric SamCedric Sam

Hillary Clinton continues to dominate the money race—now having raised more than $1 billion this election—thanks in large part to a cadre of wealthy donors sending tens of millions of dollars into super-PACs. Hundreds of millions of dollars have been poured into television advertisements on her behalf as well as get-out-the-vote efforts in battleground states across the country. Even so, Clinton still has more cash in the bank heading into the final days of the campaign, giving her a significant advantage for mobilizing voters and getting her message out.

Donald Trump, on the other hand, has relied mainly on his own wealth and millions of small donations to fund his campaign. He paid for his Republican primary victory mostly out of his own pocket, and only began actively soliciting outside funds in May. Since then, he's never closed the fundraising gap with Clinton. As of Oct. 19, he's put $56.2 million of his own into the campaign, leaving him with scant time to put in the rest of the $100 million he's pledged to spend.

On Oct. 27, campaigns and super-PACs filed their final pre-election reports on fundraising and spending with the Federal Election Commission. The period covers Oct. 1 through Oct. 19. Here's where the candidates stand:

Hillary Clinton
Total cash on hand
$171.6M

Candidate Raised to Date* . . . . . . . . . . . . . . . . . . . . . $866.6M

Spent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $713.0M

Cash on Hand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $153.6M


Super-PACs Raised to Date . . . . . . . . . . . . . . . . . . $201.5M

Spent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $184.7M

Cash on Hand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $18.0M


Total Raised to Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,068.1M

Total Spent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $897.7M

Total Cash on Hand . . . . . . . . . . . . . . . . . . . . . . . $171.6M

Donald Trump
Total cash on hand
$83.9M

Candidate Raised to Date* . . . . . . . . . . . . . . . . . . . . . $453.1M

Spent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $385.2M

Cash on Hand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $67.9M


Super-PACs Raised to Date . . . . . . . . . . . . . . . . . . . . $59.1M

Spent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $44.3M

Cash on Hand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $16.0M


Total Raised to Date . . . . . . . . . . . . . . . . . . . . . . . . . $512.2M

Total Spent . . . . . . . . . . . . . . . . . . . . . . . . . . . . $429.5M

Total Cash on Hand . . . . . . . . . . . . . . . . . . . . . . . . . $83.9M

* Candidate fundraising includes campaign and joint fundraising committees.

Clinton vs. Trump, Dollar-by-Dollar

The campaigns continue to raise money heading into the final days of the race, with Clinton's surrogates holding fundraisers and Trump's campaign mining its thousands of small dollar donors through digital outreach.

Clinton

OCTOBER 1-19

$52.4M . . . . . . . . . . . . . . . .Raised

$48.4M . . . . . . . . . . . . . . . . .Spent

$62.4M . . . . . . . . . .Cash on Hand

Trump

OCTOBER 1-19

$28.8M . . . . . . . . . . . . . . . .Raised

$47.6M . . . . . . . . . . . . . . . . Spent

$16.0M . . . . . . . . . Cash on Hand

View previous general election filings

JULY | AUGUST | SEPTEMBER | OCTOBER

Spending Breakdown

In the final weeks of the race, campaigns burn through their stockpiles of cash to mobilize voters. Clinton, who invested early in television ads and get-out-the-vote operations in battleground states, has expanded her map and ambitions, campaigning in Arizona, typically a reliably Republican state, and backing Senate candidates in close races in Nevada, New Hampshire, North Carolina and Pennsylvania. Trump, who relied on earned media (getting on TV without buying ads) through the primaries and digital ads over the summer, has increased his spending on television and cable ads in recent weeks. A Trump campaign official said they are targeting specific groups of Clinton backers with negative ads with the aim of lowering Democratic turnout.

Trump's fundraising has lagged far behind Clinton's, leaving him less money to work with in the final weeks.

Campaign
Party & Joint Fundraising Committees
Outside Groups

*Most recent data only covers October 1-19

Clinton's disciplined campaign strategy allowed her to build cash reserves while dominating the airwaves and building her infrastructure.

Campaign
Party & Joint Fundraising Committees
Outside Groups

*Most recent data only covers October 1-19
* Correction: In a previous version of the two graphics above, September figures filed by both the DNC and the RNC were omitted. This has been rectified.
* Methodology change: For committees filing quarterly or semiannually, we no longer divide the cash on hand by the number of months covered by a filing, since that would have underestimated a figure that should be fixed at the end of a filing period.

Trump began spending big on television in October, but continued to invest heavily in digital.

Spending Breakdown for the Trump Campaign

TOTALS AS OF OCTOBER 19


Top Categories for Trump Campaign

OCTOBER 1-19

$19.3M. . . . . . . . . . . . . . . . . . . . . . . . . . Media Buy

$14.2M. . . . . . . . . . . . Digital Consulting/Online Advertising

$3.4M. . . . . . . . . . . . . . . . . . . . . . . . . . Air Travel

$2.9M. . . . . . . . . . . . . . . . . . . . . Credit Card Payments

$2.2M. . . . . . . . . . . . . . . . . . . . . . . Field Consulting

$2.0M. . . . . . . . . . . . . . .T-Shirts, Mugs, Hats, Signs, etc.

$1.5M. . . . . . . . . . . . . . . . . . . . . . . . . . . Lodging

$1.0M. . . . . . . . . . . . . . . . . . . . Audio Visual Services

$0.7M. . . . . . . . . . . . . . . . . . . . . . . Facility Rental

$0.6M. . . . . . . . . . . . . . . . . . . . . . . . . . . Polling


* Categories are approximate; Does not account for refunds

Top Vendors for Trump Campaign

OCTOBER 1-19

$19.3M. . . . . . . . . . . . . . . American Media & Advocacy Group

Media buyer

$14.2M. . . . . . . . . . . . . . . . . . . . . . . . Giles-Parscale

Web design and digital marketing

$2.9M. . . . . . . . . . . . . . . . . . . . . . . American Express

Credit card payments

$2.0M. . . . . . . . . . . . . . . . . . . . . . . .Ace Specialties

Promotional materials: hats, t-shirts, mugs, etc.

$1.6M. . . . . . . . . . . . . . . . . . . . . . . Air Charter Team

Private air transportation

$1.3M. . . . . . . . . . . . . . . . . . . . . Private Jet Services

Private air transportation

$0.7M. . . . . . . . . . . . . . . . . . . . . .Stampede Consulting

Campaign strategy, research, get out the vote

$0.6M. . . . . . . . . . . . . . . . . . . . Lincoln Strategy Group

Campaign strategy, public affairs, get out the vote

$0.6M. . . . . . . . . . . . . . . . . . . . . . . . . . Hotels.com

Hotel booking service

$0.6M. . . . . . . . . . . . . . . . . . . . . . . . . . . . Stripe

Payment processing technology


* Categories are approximate; Does not account for refunds

Clinton's biggest cost center remains air time, though her campaign has also invested heavily in personnel to staff field offices around battleground states, managing the get-out-the-vote operations.

Spending Breakdown for the Clinton Campaign

TOTALS AS OF OCTOBER 19


Top Spending Categories for Clinton Campaign

OCTOBER 1-19

$30.3M. . . . . . . . . . . . . . . . . . . . . . . . . Media Buy

$4.0M. . . . . . . . . . . . . . . . . . . Travel and Subsistence

$3.4M. . . . . . . . . . . . . . . . . . . . . . Event Production

$3.1M. . . . . . . . . . . . . . . . . . . . . Online Advertising

$2.1M. . . . . . . . . . . . . . . . . . . . Credit Card Payment

$1.8M. . . . . . . . . . . . . . . . . . . Payroll & Benefits

$1.3M. . . . . . . . . . . . . . . . . . . . . .Media Production

$1.0M. . . . . . . . . . . . . . . . . . Revenue Processing Fees

$0.9M. . . . . . . . . . . . . . . . . . . . . . . Payroll Taxes

$0.7M. . . . . . . . . . . . . . . . . . . . . . . . . . Polling


* Categories are approximate; Does not account for refunds

Top Vendors for Clinton Campaign

OCTOBER 1-19

$30.3M. . . . . . . . . . . . . . . . . . . . . . . . . . . GMMB

Advertising, consulting, advocacy agency

$3.3M. . . . . . . . . . . . . . . . . . . . Markham Productions

Event Production

$3.1M. . . . . . . . . . . . . . . . . . Bully Pulpit Interactive

Online Advertising

$2.2M. . . . . . . . . . . . . . . . . . . . . American Express

Credit card payments

$1.1M. . . . . . . . . . . . . . . . . . . . Executive Fliteways

Private air transportation

$1.0M. . . . . . . . . . . . . . . . . . . . . . . . . . . ADP

Human resource, payroll services

$0.9M. . . . . . . . . . . . . . . . . . . . . . . . . . Stripe

Payment processing technology

$0.4M. . . . . . . . . . . . . . . . . . Grunwald Communications

Public relations and messaging

$0.4M. . . . . . . . . . . . . . . . . . . Financial Innovations

Political consulting


* Categories are approximate; Does not account for refunds

General Election Ad Buys in Battleground States

TOTAL AS OF OCTOBER 27

Clinton and Priorities USA, the main super-PAC supporting her, followed President Barack Obama's 2012 strategy of blanketing the airwaves of battleground states all summer with ads. Trump's campaign, in contrast, only started spending heavily on ads after Labor Day, with most of the spending coming in the final weeks before Election Day.

Burn Rate Over Time

Campaigns tend to pace their spending over many months and then burn through it rapidly to energize supporters ahead of voting days, such as the first primaries in January and the final weeks ahead of Nov. 8.

Campaign Fundraising

Clinton’s army of fundraisers, which includes sophisticated outreach to small dollar donors, hundreds of bundlers and big name surrogates including President Obama and First Lady Michelle Obama, Joe Biden, Bernie Sanders and her own husband and daughter, continue to provide her campaign with a flood of cash. Trump remains the biggest donor to his own cause, having given at least $56 million, but his fundraising operation is not nearly as deep or broad as Clinton’s.

Since securing the nomination, Trump has put about $8.5 million into his campaign. His small dollar donations are largely offset by the high cost of raising that money through direct mail.

Trump Total Receipts*

Itemized (> $200)
Unitemized (< $200)
Loans, Transfers, Other

Clinton’s campaign touts its small dollar donors, but it’s also gotten more than $147 million from those giving $2,000 or more. Her super-PAC has 50 contributors who've given it $1 million or more.

Clinton Total Receipts*

Itemized (> $200)
Unitemized (< $200)
Loans, Transfers, Other

* Most recent data only covers October 1-19

* Includes loans and contributions from the candidate, transfers from party committees, rebates and refunds from vendors and other receipts.

Party Money

The Republican National Committee outraised its Democratic counterpart for most of the 2016 election cycle, but the joint fundraising committees set up by Hillary Clinton have made sure that the Democratic National Committee had plenty of cash. In a bid to catch up with Democrats, the RNC invested heavily in big data, field offices and permanent staff to improve its ground game, which the Trump campaign is relying on to get out its vote.

Democratic National Committee

TOTALS AS OF OCTOBER 19

$240.6M. . . . . . . . . . . . . . . . . . . . . . . Raised

$239.2M. . . . . . . . . . . . . . . . . . . . . . . Spent

$8.3M. . . . . . . . . . . . . . . . . . . Cash on Hand

Republican National Committee

TOTALS AS OF OCTOBER 19

$284.6M. . . . . . . . . . . . . . . . . . . . . . . Raised

$238.4M. . . . . . . . . . . . . . . . . . . . . . . Spent

$51.2M. . . . . . . . . . . . . . . . . . . Cash on Hand

Joint Fundraising Committees

Hillary Victory Fund

TOTALS AS OF OCTOBER 19

$467.8M. . . . . . . . . . . . . . . . . . . . . . . Raised

$385.8M. . . . . . . . . . . . . . . . . . . . . . . Spent

$82.0M. . . . . . . . . . . . . . . . . . . Cash on Hand


Hillary Action Fund

TOTALS AS OF OCTOBER 19

$42.2M. . . . . . . . . . . . . . . . . . . . . . . Raised

$33.1M. . . . . . . . . . . . . . . . . . . . . . . Spent

$9.1M. . . . . . . . . . . . . . . . . . . Cash on Hand

Joint Fundraising Committees

Trump Make America Great Again Committee

TOTALS AS OF OCTOBER 19

$193.9M. . . . . . . . . . . . . . . . . . . . . . . Raised

$158.2M. . . . . . . . . . . . . . . . . . . . . . . Spent

$35.7M. . . . . . . . . . . . . . . . . . . Cash on Hand


Trump Victory

TOTALS AS OF OCTOBER 19

$97.6M. . . . . . . . . . . . . . . . . . . . . . . Raised

$81.4M. . . . . . . . . . . . . . . . . . . . . . . Spent

$16.2M. . . . . . . . . . . . . . . . . . . Cash on Hand

Outside Money

The biggest spenders backing Democratic candidates, including progressive billionaires and labor unions, have given generously to super-PACs backing Clinton. Some of the GOP's biggest donors have directed contributions down ballot, although Sheldon and Miriam Adelson, the biggest supporters of Republicans in 2012, have given late money to a super-PAC supporting Trump.

Super-PACs Supporting Clinton

Priorities USA Action

TOTAL AS OF OCTOBER 19

$173.3M. . . . . . . . . . . . . . . . . . . . . . . Raised

$158.5M. . . . . . . . . . . . . . . . . . . . . . . Spent

$15.2M. . . . . . . . . . . . . . . . . . . Cash on Hand


American Bridge 21st Century

TOTAL AS OF OCTOBER 19

$15.2M. . . . . . . . . . . . . . . . . . . . . . . Raised

$14.1M. . . . . . . . . . . . . . . . . . . . . . . Spent

$1.5M. . . . . . . . . . . . . . . . . . . Cash on Hand


Correct the Record

TOTAL AS OF OCTOBER 19

$9.4M. . . . . . . . . . . . . . . . . . . . . . . Raised

$8.1M. . . . . . . . . . . . . . . . . . . . . . . Spent

$1.3M. . . . . . . . . . . . . . . . . . . Cash on Hand


Ready PAC

TOTAL AS OF SEPTEMBER 30

$3.6M. . . . . . . . . . . . . . . . . . . . . . . Raised

$4.0M. . . . . . . . . . . . . . . . . . . . . . . Spent

$0.0M. . . . . . . . . . . . . . . . . . . Cash on Hand

Super-PACs Supporting Trump

Rebuilding America Now

TOTAL AS OF OCTOBER 19

$20.3M. . . . . . . . . . . . . . . . . . . . . . . Raised

$19.1M. . . . . . . . . . . . . . . . . . . . . . . Spent

$1.2M. . . . . . . . . . . . . . . . . . . Cash on Hand


Great America PAC

TOTAL AS OF OCTOBER 19

$15.2M. . . . . . . . . . . . . . . . . . . . . . . Raised

$13.1M. . . . . . . . . . . . . . . . . . . . . . . Spent

$2.1M. . . . . . . . . . . . . . . . . . . Cash on Hand


Make America Number 1

TOTAL AS OF OCTOBER 19

$5.2M. . . . . . . . . . . . . . . . . . . . . . . Raised

$4.5M. . . . . . . . . . . . . . . . . . . . . . . Spent

$1.9M. . . . . . . . . . . . . . . . . . . Cash on Hand


Save America from Its Government

TOTAL AS OF OCTOBER 19

$2.0M. . . . . . . . . . . . . . . . . . . . . . . Raised

$1.1M. . . . . . . . . . . . . . . . . . . . . . . Spent

$0.9M. . . . . . . . . . . . . . . . . . . Cash on Hand


Future45

TOTAL AS OF SEPTEMBER 30

$13.7M. . . . . . . . . . . . . . . . . . . . . . . Raised

$3.8M. . . . . . . . . . . . . . . . . . . . . . . Spent

$9.9M. . . . . . . . . . . . . . . . . . . Cash on Hand


Reform America Now

TOTAL AS OF SEPTEMBER 30

$2.0M. . . . . . . . . . . . . . . . . . . . . . . Raised

$1.0M. . . . . . . . . . . . . . . . . . . . . . . Spent

$1.0M. . . . . . . . . . . . . . . . . . . Cash on Hand


Top Individual Donors to Clinton and Trump

Clinton’s top five backers combined have put more into the effort to elect her president than Trump has spent on his own campaign. Three of Trump's biggest donors didn't give until September, when he was edging up in the polls ahead of the first debate. Clinton's biggest donors have been contributing since the launch of her campaign 17 months ago.

Top Donors to Clinton Campaign and PACs

$21.8M . . . . . . . . . . . . . . S. Donald Sussman

$17.5M . . . . . . . . JR & Mary Kathryn Pritzker

12.5M . . . . . . . . . . . . Haim & Cheryl Saban

11.8M . . . . . . . . . . . . . . . . . George Soros

10.9M . . . . . . . . . . . . . . . . . Fred Eychaner

Top donors to Trump campaign and PACs

56.1M . . . . . . . . . . . . . . . . . Donald Trump

$10.5M . . . . . . . . . . Sheldon & Miriam Adelson

7.0M . . . . . . . . . . . . . . . . . Bernard Marcus

6.2M . . . . . . . . . . . . . . . . . Linda McMahon

5.8M . . . . . . . . . . . . Robert Mercer & family



* Includes donations to campaign committees, joint fundraising committees and allied super-PACs.