When the history of the 2016 presidential election is written, Hillary Clinton's swift, snarky rejoinder to Donald Trump's Twitter attack on Thursday may well go unmentioned.
Minutes after the Clinton campaign released a video in which President Barack Obama officially endorsed his former secretary of state, Trump hopped on his social network of choice and offered his assessment.
“Obama just endorsed Crooked Hillary,” Trump tweeted. “He wants four more years of Obama—but nobody else does!”
Six minutes later, Clinton fired back with “Delete your account,” a common response on Twitter that amounts to a casual-yet-direct dismissal of another user's latest remarks.
The retweets of Clinton's comeback came fast and furious. Within its first 90 minutes on the site, it became the most popular tweet she'd ever composed, with more than 140,000 retweets and 150,000 likes. It surpassed Trump's best showing on the site, his infamous Cinco de Mayo taco bowl picture. That one notched 84,000 retweets and 112,000 likes.
In a sign that the Republican National Committee realized it might have been outdone in the Twitter battle, Chairman Reince Priebus joined the fight by referencing investigations into Clinton's e-mail practices at the State Department. “If anyone knows how to use a delete key, it's you,” he wrote.
If anyone understands social media can be used to define an opponent, it is Trump, who followed up with another message approximately two hours after Clinton's campaign targeted him.
“How long did it take your staff of 823 people to think that up—and where are your 33,000 emails that you deleted?” Trump tweeted.
As for the attack that started the first Twitter battle of the general election, Trump's tweet is lagging far behind, with fewer than 40,000 retweets/likes as of Thursday afternoon.