Wal-Mart Brand Favored in Massmart’s Africa Growth Drive

Wal-Mart Brand Favored in Massmart’s Africa Growth Drive

Nadine Hutton/Bloomberg

As the world’s largest retailer expands in Africa, Massmart may drop the Game brand in favor of Wal-Mart for stores outside of South Africa. That’s because many Africans are put off by what they perceive as South Africa’s swagger.