Volvo Aims for No. 2 Rank Selling ‘Value’ Truck

Volvo Aims for No. 2 Rank Selling ‘Value’ Truck

Jochen Eckel/Bloomberg

The “value” Volvo model will help the maker of UD and Mack truck brands win customers in Asia’s third-largest economy where the cost of freight carriers is 51 percent lower than Volvo’s least-expensive offering.