Vietnam Coffee Chain Trung Nguyen Targets Starbucks on Home Turf

Vietnam Coffee Chain Trung Nguyen Targets Starbucks on Home Turf

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Starbucks is also tapping Vietnam’s rising coffee demand. Its first store in the country, seen here, looks onto one of Ho Chi Minh City’s busiest roundabouts and is less than a mile from a new Burger King restaurant and Ben Thanh Market, the center of the city’s tourist trade.