Vietnam Coffee Chain Trung Nguyen Targets Starbucks on Home Turf

Vietnam Coffee Chain Trung Nguyen Targets Starbucks on Home Turf

Munshi Ahmed/Bloomberg

Customers sit inside a Trung Nguyen Coffee outlet in Ho Chi Minh City, Vietnam. To help the company’s U.S. entry, Trung Nguyen will take on partners with coffee-industry expertise that share the company’s vision for global expansion.