Tim Hortons CEO Says ‘Must Win’ Battle for U.S. Consumers

Tim Hortons CEO Says ‘Must Win’ Battle for U.S. Consumers

Brent Lewin/Bloomberg

Tim Hortons Inc., which claims to sell eight out of 10 cups of coffee in Canada, is already a leader among quick-service restaurants for breakfast and is catching up to the leader in lunch, Chief Executive Officer Marc Caira said.