The Chrysler Group LLC Dodge SRT Viper

The Chrysler Group LLC Dodge SRT Viper

Peter Foley/Bloomberg

Chrysler Group LLC made SRT, which stands for Street and Racing Technology, a sort of brand two years ago. It serves as Chrysler’s premium nameplate, a high-margin line ranging from the $40,000 Challenger SRT to the $102,485 Viper, Chrysler’s halo car.