Starbucks Teavana Deal Shows Why It Isn’t About Coffee

Starbucks Teavana Deal Shows Why It Isn’t About Coffee

Dhiraj Singh/Bloomberg

Starbucks Corp. announced an agreement to buy Teavana Holdings Inc. for about $620 million. Teavana, the company’s biggest acquisition, is another building block in Chief Executive Officer Howard Schultz’s plan to take Starbucks well beyond its coffee roots and namesake shops. Since returning.