Sony Playstation 4 Lead Architect Mark Cerny

Sony Playstation 4 Lead Architect Mark Cerny

Victor J. Blue/Bloomberg

Mark Cerny, president of Cerny Games Inc. and lead architect for Sony Corp.'s Playstation 4, demonstrates the new controller at the unveiling of the Sony PlayStation 4 in New York on Feb. 20, 2013. Personalization will be a compelling feature, Cerny said.