SodaStream Takes Landfill Marketing Tactic to Coca-Cola Hometown

SodaStream Takes Landfill Marketing Tactic to Coca-Cola Hometown

The Cage is a SodaStream exhibit whereby a metal cage is filled with plastic bottles and cans collected from dump sites. The Cage symbolizes the amount of plastic waste an average family uses over the course of either three. All this waste can be replaced by using one SodaStream carbonating bottle to make soda which lasts up to three years. Photograph: SodaStream via Bloomberg