Sanrio Will Spend Up to $377 Million to Cut Reliance on Hell

Sanrio Will Spend Up to $377 Million to Cut Reliance on Hell

Junko Kimura/Bloomberg

Sanrio Co. Hello Kitty soft toys are inside a crane machine game during the 'SWAROVSKI presents "House of Hello Kitty"' event at Omotesando Hills in Tokyo, Japan, on Wednesday, June 29, 2011.