Sanrio May Spend $374 Million on Buying Charac Dave McCombs

Sanrio May Spend $374 Million on Buying Charac Dave McCombs

Junko Kimura/Bloomberg

A Sanrio Co. Hello Kitty figure decorated with Swarovski crystals is on display during the "House of Hello Kitty"' event in Tokyo. Swarovski plans to sell jewelry including earrings featuring the Kitty worldwide following their debut in Japan last month. The companies also unveiled a 20 centimeter (7.9 inch) Hello Kitty figure decorated with crystals on June 30.