Porsche Stores in U.S. Pure Gold With Double Buick’s Sales

Porsche Stores in U.S. Pure Gold With Double Buick’s Sales

Andrew Harrer/Bloomberg

For decades, Porsche AG took Henry Ford’s any-color-so-long-as-it’s-black approach. It offered only high-end, two-door sports cars. The addition of a second sport-utility vehicle to the lineup later this year, after a decade in which Porsche introduced its first SUV and four-door sedan, is heightening the interest of dealers who used to view the franchises mostly as trophy stores.