P&G Invokes Bollywood in Toothpaste Battle

P&G Invokes Bollywood in Toothpaste Battle

Adeel Halim/Bloomberg

A woman arranges Hindustan Unilever Ltd.'s Close-Up toothpaste boxes in a store in Mumbai. Hindustan Unilever’s Pepsodent and Close-Up dental creams control 22 percent of the market, according to Euromonitor International.