Nestle’s Sales Slowdown Seen Leading to Slimmer Brand Portfolio

Nestle’s Sales Slowdown Seen Leading to Slimmer Brand Portfolio

Valentin Flauraud/Bloomberg

The Nestle SA this year beefed up what it terms a “cell methodology” tool that analyzes 1,000 distinct business units, or “cells,” across the 194 countries in which it operates, to help decide which ones should get more or less investment.