McDonald’s Fisherman Jostles With Kermit to Woo Smartphone Users

McDonald’s Fisherman Jostles With Kermit to Woo Smartphone Users

Emile Wamsteker/Bloomberg

McDonald’s “Track My Macca’s” iPhone application in Australia, lets users scan Big Mac, Filet-O-Fish and Chicken McNuggets boxes to track where the ingredients came from and learn more about the suppliers.