Mattel Inc.'s Pet Vet Barbie Dolls

Mattel Inc.'s Pet Vet Barbie Dolls

Tom Starkweather/Bloomberg

The man who fixed Mattel Inc.’s $1 billion Barbie brand aims to do the same for Jones New York, the ailing women’s workwear label owned by Jones Group Inc, Richard Dickson, president of Jones Group, is applying the same methodology he used at Mattel.