Macy's Inc. CEO Terry Lundgren

Macy's Inc. CEO Terry Lundgren

Scott Eells/Bloomberg

Macy's Inc.'s shares have risen 23 percent this year, and estimates compiled by Bloomberg show the company’s profit is projected to jump 14 percent to a record in the year ending in January as Chief Executive Officer Terry Lundgren has tailored merchandise to match local tastes and extended exclusive goods to draw younger customers.