M.I.T. Professor Erik Brynjolfsson

M.I.T. Professor Erik Brynjolfsson

Neilson Barnard/Getty Images for The New York Times

“People are our biggest resource, and right now a lot of them are mismatched,” said Erik Brynjolfsson, director of Massachusetts Institute of Technology's Center for Digital Business and an advisor to Knack.it Corp. “If you put the right kind of person in the right task, it’s good for that person and it’s good for the company.”