IPhone Couch Potatoes Targeted by New Fitbit : Rich Jaroslovsky

IPhone Couch Potatoes Targeted by New Fitbit : Rich Jaroslovsky

Kevin Thrash/Bloomberg

A Fitbit is held in this posed photograph arranged in San Francisco, CA, U.S. on Tuesday, Oct. 9, 2012. Fitbit's target audience is couch potatoes -- people for whom even a relatively modest amount of extra activity per day can yield significant benefits.