Infiniti President Johan De Nysschen

Infiniti President Johan De Nysschen

Jerome Favre/Bloomberg

“Infiniti will be a boutique brand,” said Johan De Nysschen, president of Infiniti for Nissan Motor Co. “Rather than try to park an Infiniti in every driveway, we would like to park them in the right driveways and present the product and the brand that will appeal to those people who want something different.”