Hero Seeks Rural Buyers as Honda Wins in Cities

Hero Seeks Rural Buyers as Honda Wins in Cities

Prashanth Vishwanathan/Bloomberg

A customer inspects a Hero MotoCorp Ltd. Impulse motorcycle displayed at a dealership in New Delhi, India. “The rural market is the right strategy for Hero as the penetration in these markets is low,” said Umesh Karne, an analyst at Brics Securities Ltd.