Hello Kitty in Mid-Life Crisis as Sanrio Licensing Focus Fades

Hello Kitty in Mid-Life Crisis as Sanrio Licensing Focus Fades

Junko Kimura/Bloomberg

A Sanrio Co. Hello Kitty figure made of Swarovski crystals is on display during the 'SWAROVSKI presents "House of Hello Kitty"' event at Omotesando Hills in Tokyo, Japan.