Hello Kitty Billionaire Tsuji Found as Plush Toy Sales Surge

Hello Kitty Billionaire Tsuji Found as Plush Toy Sales Surge

Yoshikazu Tsuno/AFP via Getty Images

Girls gaze at an 8 million yen (67,000 USD) Hello Kitty doll, decorated with 62,000 Swarovski crystals at the Hello Kitty Selection event at Tokyo's Mitsukoshi department store.