Heineken Sees Boost From ‘Not for Bond’ Tequila Beer Desperados

Heineken Sees Boost From ‘Not for Bond’ Tequila Beer Desperados

Chris Ratcliffe/Bloomberg

A bottle of Heineken lager beer, produced by Heineken NV, sits on display at a supermarket in London, U.K. As the Heineken brand and company becomes more global, illustrated by the recent purchase of control of Asia Pacific Breweries Ltd., smaller brands such as Desperados may prove to be the main growth drivers for the Dutch company.