Hanoi Hilton Wants Viet Yuppies, Not G.I. Joes

Hanoi Hilton Wants Viet Yuppies, Not G.I. Joes

Hoang Dinh Nam/AFP/Getty Images

Sofitel Plaza looms over a lake in downtown Hanoi. Accor, whose range in Vietnam includes the high-end Sofitel and mid-range Novotel, plans to debut its budget Ibis brand in Ho Chi Minh City as early as this month.