H&M’s Bra-Bodysuit Seen Failing as Strategy Wears Thin

H&M’s Bra-Bodysuit Seen Failing as Strategy Wears Thin

Maison Martin Margiela with H&M

Hennes & Mauritz SA is counting on a designer collection that includes a bodysuit with the image of a black bra printed across the chest to attract attention this holiday season. The rest of the Swedish retailer’s business is failing to do the same.