Groupon Hires Paul Taaffe to Improve Site’s Public Face

Groupon Hires Paul Taaffe to Improve Site’s Public Face

Tim Boyle/Bloomberg

Groupon Inc. signage is displayed at company headquarters in Chicago. Groupon has endured marketing gaffes in the last 12 months, from controversial Super Bowl commercials in 2011 to violations of the U.S. Securities & Exchange Commission’s “quiet period” rules for public offerings.