Greyhound Taps Airline Pricing Models to Make Bus Business Pay

Greyhound Taps Airline Pricing Models to Make Bus Business Pay

Aaron Lynett/Toronto Star via Getty Images

The Express unit, pitched between the traditional brand and the BoltBus unit that FirstGroup runs in the northeastern U.S., increased passenger numbers 10 percent last year, faster than the old Greyhound, and serves 900 cities after entering markets as far apart as California, Louisiana, Delaware and Canada.