Google Benefits as Priceline Outspends Expedia on Web Ads

Google Benefits as Priceline Outspends Expedia on Web Ads

Daniel Acker/Bloomberg

William Shatner, spokesman for Priceline.com, appears on the the company's homepage displayed for a photograph in Tiskilwa, Illinois. Priceline, fueled by its Amsterdam-based Booking.com unit, has more than tripled spending on Internet advertising to $1.27 billion in the past three years.