Gernot Lange-Swarovski’s niece Nadja Swarovski

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Nadja Swarovski, creative director of Swarovski, speaks on stage at the 2012 CFDA Fashion Awards at Alice Tully Hall in New York on June 4, 2012. Led by Nadja Swarovski, the brand strategy targeted designers such as Jean-Paul Gaultier and Alexander McQueen, providing them with free crystals in exchange for marketing exposure.