Gap’s New ‘Modern, Sexy, Cool’ Logo Irks Shoppers, Designers

Gap’s New ‘Modern, Sexy, Cool’ Logo Irks Shoppers, Designers

Suzanne Plunkett/Bloomberg

Gap, which owns Banana Republic, Old Navy, Piperlime and Athleta, has been updating its clothing lines and stores to appeal to so-called Millennials - consumers in their 20s and early 30s.