Freer Trade Allows Koreans to Favor Audi Over Dull Hyundai

Freer Trade Allows Koreans to Favor Audi Over Dull Hyundai

Jean Chung/Bloomberg

A worker sits under a Hyundai car on the production line. “The recent rise of imports definitely threatens Hyundai and Kia at home,” said Lee Sang Hyun, an analyst at NH Investment & Securities Co.