Fido Goes Organic as Private Equity Eyes Pricey Pet Food

Fido Goes Organic as Private Equity Eyes Pricey Pet Food

Victor J. Blue/Bloomberg

The lure of selling dog food for more than twice its traditional price has drawn big-box pet chains PetSmart Inc. and closely held Petco Animal Supplies Inc. into the gourmet kibble business and also has private-equity investors eyeing upstarts such as Kriser’s.