Edward Jones & Co. Financial Advisor Ben Zuckerman

Edward Jones & Co. Financial Advisor Ben Zuckerman

Tim Parker/Bloomberg

Ben Zuckerman, financial advisor with Edward Jones & Co., speaks with a deli clerk from Viviano's Italian Market in St. Louis. Early in their training, Edward Jones flies new brokers to its headquarters, where they practice knocking on doors and talking over finances in “role-play suites” designed to look like homes or offices.