EADS to Adopt Airbus Name to Reflect Heft of Civil Aircraft

EADS to Adopt Airbus Name to Reflect Heft of Civil Aircraft

Balint Porneczi/Bloomberg

Adopting its most recognizable brand for the entire group ends a decade-long attempt to create a balance between Airbus and other operations, most recently with last year’s attempted merger with BAE Systems Plc that failed amid government opposition.