E-Cigarette Maker NJOY Seen as Takeover Target Amid Innovation

E-Cigarette Maker NJOY Seen as Takeover Target Amid Innovation

Rosa + Rosa Studio, Inc/NJOY via Bloomberg

The market for e-cigs -- nicotine-infused, battery-heated tubes that create vapor instead of smoke -- may rise to $1 billion in the next three years from $300 million in 2012, said Bonnie Herzog, an analyst at Wells Fargo & Co.