DoCoMo Sees Japan Elderly as Potent Weapon Against IPhone

DoCoMo Sees Japan Elderly as Potent Weapon Against IPhone

Tomohiro Ohsumi/Bloomberg

Etsuko Ogiso, 77, uses her Apple Inc. iPhone 4S smartphone during a computer class in Tokyo. Softbank has added more than 10 million subscribers since first offering iPhones in July 2008, compared with 6.6 million for DoCoMo, according to the Telecommunications Carriers Association in Tokyo.