DoCoMo Sees Japan Elderly as Potent Weapon Against IPhone

DoCoMo Sees Japan Elderly as Potent Weapon Against IPhone

Tomohiro Ohsumi/Bloomberg

Takeshi Yamagishi, 68, looks at a display of NTT DoCoMo Inc. smartphones outside an electronics store in Tokyo. DoCoMo is targeting older customers for growth as Japan ages faster than any other developed society, with 23 percent of the population 65 or older, according to government figures.