Dieter Zetsche

Dieter Zetsche

Gianluca Colla/Bloomberg

Daimler Chief Executive Officer Dieter Zetsche, who has a goal for Mercedes to surpass Audi AG and Bayerische Motoren Werke AG to become the world’s biggest maker of luxury cars by 2020, is rolling out 30 new vehicles by the end of the decade, a dozen of which will have no predecessor.