Chorizo-Topped Pies Draw Latinos as Wendy’s Follows Pizza Patron

Chorizo-Topped Pies Draw Latinos as Wendy’s Follows Pizza Patron

Noah Berger/Bloomberg

Owner and founder Antonio Swad is unapologetic about the eatery’s tactics to draw diners -- pay in pesos and get your change in dollars, order in Spanish and get a free pizza -- and the chain requires most of its employees to speak both English and Spanish.