China Marks Consumer Day With TV Gala That Led to Apple Apology

China Marks Consumer Day With TV Gala That Led to Apple Apology

Imaginechina via AP Photo

An Apple ad at Wangfujing Department store in Beijing on Nov. 5, 2012. Early on April 1, 2013, Apple CEO Tim Cook issued an apology letter, written in Chinese and posted to Apple's corporate site in China, in which the company promised to improve its customer support and warranty policies in China.