Cheaper Nikes Propel Soccer Investor Ashley to Top of Retailers

Cheaper Nikes Propel Soccer Investor Ashley to Top of Retailers

Suzanne Plunkett/Bloomberg

With prices luring thrifty customers, Sports Direct International Plc’s stack-it-high-sell-it-cheap strategy helped push its biggest competitor into bankruptcy this week, while manufacturers Nike Inc. and Adidas AG have the products they spend millions of dollars marketing sold at a discount.