Build-Your-Own Audi on Giant Screens Ups Ante in Urban-Buyer Bid

Build-Your-Own Audi on Giant Screens Ups Ante in Urban-Buyer Bid

Audi AG via Bloomberg

The Audi City outlet, opening today at Piccadilly Circus, is the first of a network the company is planning by 2015 for 20 “affluent locations” in Europe, China, Russia and the U.S., said Sven Schuwirth, head of brand development.