Build-Your-Own Audi on Giant Screens Ups Ante in Urban-Buyer Bid

Build-Your-Own Audi on Giant Screens Ups Ante in Urban-Buyer Bid

Guenter Schiffmann/Bloomberg

Audi overtook Daimler AG’s Mercedes-Benz brand last year as the world’s second-largest maker of luxury vehicles by sales, and it has a target of eventually beating Munich-based industry leader Bayerische Motoren Werke AG.