Bow Tie Renaissance Among Millennial Men Boosting PVH

Bow Tie Renaissance Among Millennial Men Boosting PVH

John Thys/AFP via Getty Images

Bow ties were helped by the recent “geek chic” trend that borrowed from the Ivy League styles of the 1960s, such as shrunken oxford button-down shirts and horn-rimmed glasses, said Mitchell Lechner, president of PVH’s dress furnishings group.