BlackRock Leads Firms Poised to Win When Hedge Fund Ads Cleared

BlackRock Leads Firms Poised to Win When Hedge Fund Ads Cleared

Dale de la Rey/Bloomberg

BlackRock Inc., which oversees $3.56 trillion, is trying to expand by attracting assets rather than making transformational deals. It started a five-year branding campaign earlier this year telling clients how to invest in an uncertain market.