Beaujolais Nouveau Wine

Beaujolais Nouveau Wine

Akio Kon/Bloomberg

“Japanese people like new things,” said Akiharu Katsuta, 39, a Tokyo call-center employee who was first smitten with the bug a decade ago. “We’re used to not aging sake and so many people don’t age wine either. Beaujolais Nouveau fits into that custom very well. It’s become like a festival here.”