Alfa Romeo

Alfa Romeo

Jin Lee/Bloomberg

The revival of Alfa Romeo is key to Marchionne’s plans for the merged carmaker. With allure stemming from classics like the iconic Duetto spider of the 1960s, Alfa has the potential to help drive profit for the group, in the same way that Audi does at VW, by commanding higher prices than mass-market models bearing the Chrysler, Dodge or Fiat badges.